The Breakthrough Manifesto: Ten Principles to Spark Transformative Innovation

Innovation is a process by which new ideas, services, and sources of value are brought to life. Yet approaches to the pursuit of innovation are often far from novel, relying on stale methodologies applied against well-defined problem sets. Transformative innovation requires something else. Not just methodologies, but mindsets. Not just focusing on known challenges, but on unknown opportunities. Not just hoping for breakthrough by default, but realizing breakthrough by design.



In The Breakthr...