The Business Leaders Essential Guide to Innovation: How to generate ground-breaking ideas and bring them to market

Innovation is so essential in business today and yet at the same time is so rarely properly applied or implemented.

Most businesses are founded on the back of a great idea, a true piece of innovation or a realisation that something could be done differently or better. But innovation is a sequence of ideas and actions that will take you forwards into the future, not a one-off event.

One of the prime reasons that businesses fail is because they run out of ideas or the energy to pursue them. Th...