The Business Leaders Essential Guide to Marketing: How to make sure your marketing delivers results. The reason your marketing might fail and how to fix it.

Marketing rarely seems to deliver on its promise.

You probably don't have the budgets to compete with the big players. You find it difficult to justify spending all that money and you cannot be sure if your marketing budget is being wasted. Maybe you've hired marketing managers, experts or agencies who have promised much, but achieved little.

Whatever your situation a practical detailed marketing plan with specific objectives, actions, and measures is essential - backed by a robust management...