The Business of Belonging: How to Make Community your Competitive Advantage

"A tactical primer for any business embarking on the critical work of actively building community."-Seth Godin, Author, This is Marketing

"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."-Nir Eyal, bestselling author of Hooked and Indistractable

The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. F...