The Business of Fashion: Designing, Manufacturing, and Marketing - Bundle Book + Studio Access Card

“No other book compares…This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA


Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular econom...