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The Business of Influence: Reframing Marketing and PR for the Digital Age

By Philip Sheldrake
eBook
$38.00
By Philip Sheldrake
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The Business of Influence provides answers to the pressing questions facing everyone in business in this digital age:
  • Following the rise and rise of social media, how can we make sense of the noise in our marketplace to help us achieve our objectives and beat our competitors?
  • How should the influence processes permeate the organization more systematically and measurably, accruing its practitioners more authority and accountability in the boardroom?
  • What big trends must everyone in the busin...

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