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Steve Jobs, CEO of Apple Inc., was truly one of this generation’s most innovative and forward-thinking entrepreneurs. Apple, under his vision and direction, changed the way people interact with each other and think about technology. Known as much for his genius as his privacy, the advice and knowledge he did share with the world gives exclusive insight into the most important man of the past century.
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogmawhich is living with the results of other people’s thinking.”
“We have always been shameless about stealing great ideas.”
“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everythingall external expectations, all pride, all fear of embarrassment or failurethese things just fall away in the face of death, leaving only what is truly important.”
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Most Helpful Customer Reviews
Was a little disappointing,thought it would be something else.
How many ways can you say the same thing. Lots of quotes but most are just rehashed over again. Hoped to find something really unique about this man but was disappointed. He had to have said some more interesting things than put in this book.