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The Buying Brain: Secrets for Selling to the Subconscious Mind
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What are consumers really thinking when they see websites, commercials, ads, and products? Companies like Proctor font-family: Calibri;"> Take Pepsi, for example. For years, blind taste tests have concluded that half of participants preferred Pepsi to Coke, but Pepsi never came close to owning half of the soft drink market share. Enter neuroscience. Using brain scans, Pepsi conducted the same taste test. When participants were not told what they were drinking, the results were not surprisin...