The Buying Zone

The Buying Zone

by Drew Pickens, Dave Tonn

NOOK Book(eBook)

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Why is it that when you do everything right as a salesperson, the customer still says "no"? Why do they sometimes say "yes"? What's going on inside a buyer's head when they decide to buy something? The Buying Zone is a journey through the mind of a buyer, when and why they choose to make a purchase and from whom? Whether you are a strategic level sales professional trying to close multi-million-dollar B2B deals or an owner of a local business like a restaurant, fitness studio, or an e-tailer, you're always trying to grow your customer base and establish yourself in the market. This book will help you understand the buyer – at any level – during the buying process. The Buying Zone introduces you to a new selling methodology based around the buyer's behavior. It gives you a checklist of things to consider during the sales process before you attempt to close the deal with the intent of increasing the likelihood of success. This book employs real-world examples and application that put you in the mind of today's buyer. This isn't just another sales book. The Buying Zone is about the buying process.

Product Details

ISBN-13: 9781543996371
Publisher: BookBaby
Publication date: 01/17/2020
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 172
Sales rank: 443,436
File size: 7 MB

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