The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues

The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues

by Dr. Peter A. Wish

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Overview

If you ask candidates and campaign strategists for the keys to a successful campaign, they say logistics like fundraising, poll numbers, and grassroots.

These answers aren’t wrong, but they overlook an equally important ingredient to victory: making an emotional connection with voters. If voters don’t connect with you, they won’t vote for you. Our brains are hardwired to bond with others through stories and nonverbal cues. Yet, when many candidates hit the campaign trail, they too often emphasize data and policy, which leaves voters unmoved.

In The Candidate’s 7 Deadly Sins, Dr. Peter A. Wish teaches tested strategies that gain candidates the critical advantage over their opponents. He outlines the sins to avoid—being pessimistic, canned, tentative, reactive, cerebral, partisan, and arrogant—and provides a road map for turning each sin into a winning virtue. Dr. Wish draws on past and current case studies of political winners and losers, cutting-edge neuroscience, and his experience working with candidates and campaign teams. Wish found that candidates who connect emotionally with voters don’t just win their hearts and minds—they win elections.

Product Details

ISBN-13: 9781544507279
Publisher: Gulfcoast Healthstyle Corp.
Publication date: 03/10/2020
Pages: 314
Sales rank: 874,102
Product dimensions: 6.00(w) x 9.00(h) x 0.70(d)

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