The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues
If you ask candidates and campaign strategists for the keys to a successful campaign, they say logistics like fundraising, poll numbers, and grassroots. These answers aren't wrong, but they overlook an equally important ingredient to victory: making an emotional connection with voters. If voters don't connect with you, they won't vote for you. Our brains are hardwired to bond with others through stories and nonverbal cues. Yet, when many candidates hit the campaign trail, they too often emphasize data and policy, which leaves voters unmoved. In The Candidate's 7 Deadly Sins, Dr. Peter A. Wish teaches tested strategies that gain candidates the critical advantage over their opponents. He outlines the sins to avoid—being pessimistic, canned, tentative, reactive, cerebral, partisan, and arrogant—and provides a road map for turning each sin into a winning virtue. Dr. Wish draws on past and current case studies of political winners and losers, cutting-edge neuroscience, and his experience working with candidates and campaign teams. Wish found that candidates who connect emotionally with voters don't just win their hearts and minds—they win elections.
1136385860
The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues
If you ask candidates and campaign strategists for the keys to a successful campaign, they say logistics like fundraising, poll numbers, and grassroots. These answers aren't wrong, but they overlook an equally important ingredient to victory: making an emotional connection with voters. If voters don't connect with you, they won't vote for you. Our brains are hardwired to bond with others through stories and nonverbal cues. Yet, when many candidates hit the campaign trail, they too often emphasize data and policy, which leaves voters unmoved. In The Candidate's 7 Deadly Sins, Dr. Peter A. Wish teaches tested strategies that gain candidates the critical advantage over their opponents. He outlines the sins to avoid—being pessimistic, canned, tentative, reactive, cerebral, partisan, and arrogant—and provides a road map for turning each sin into a winning virtue. Dr. Wish draws on past and current case studies of political winners and losers, cutting-edge neuroscience, and his experience working with candidates and campaign teams. Wish found that candidates who connect emotionally with voters don't just win their hearts and minds—they win elections.
5.99 In Stock
The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues

The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues

by Dr. Peter A. Wish
The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues

The Candidate's 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues

by Dr. Peter A. Wish

eBook

$5.99 

Available on Compatible NOOK devices, the free NOOK App and in My Digital Library.
WANT A NOOK?  Explore Now

Related collections and offers

LEND ME® See Details

Overview

If you ask candidates and campaign strategists for the keys to a successful campaign, they say logistics like fundraising, poll numbers, and grassroots. These answers aren't wrong, but they overlook an equally important ingredient to victory: making an emotional connection with voters. If voters don't connect with you, they won't vote for you. Our brains are hardwired to bond with others through stories and nonverbal cues. Yet, when many candidates hit the campaign trail, they too often emphasize data and policy, which leaves voters unmoved. In The Candidate's 7 Deadly Sins, Dr. Peter A. Wish teaches tested strategies that gain candidates the critical advantage over their opponents. He outlines the sins to avoid—being pessimistic, canned, tentative, reactive, cerebral, partisan, and arrogant—and provides a road map for turning each sin into a winning virtue. Dr. Wish draws on past and current case studies of political winners and losers, cutting-edge neuroscience, and his experience working with candidates and campaign teams. Wish found that candidates who connect emotionally with voters don't just win their hearts and minds—they win elections.

Product Details

ISBN-13: 9781544507286
Publisher: Lioncrest Publishing
Publication date: 03/10/2020
Sold by: Barnes & Noble
Format: eBook
Pages: 200
File size: 3 MB
From the B&N Reads Blog

Customer Reviews