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The Challenge: Eating Plant-Based for 30 Days

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As you’ve seen from the title of this book, it’s all about following a plant-based diet for 30 days. Why 30 days? Why not just one week, why not forever?

The truth is we are all raised within a certain culture of food. And, for most people, this means that we are very used to eating meat. It can be quite daunting to think about completely giving it up forever, but at the same time it takes some time to adapt and get a real feel for a new diet.

This is why we recommend 30 days: it’s long enoug...