The Cheat Code: Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success

The Cheat Code: Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success

by Brian Wong


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Product Details

ISBN-13: 9781101904961
Publisher: The Crown Publishing Group
Publication date: 09/06/2016
Pages: 240
Sales rank: 1,268,897
Product dimensions: 5.70(w) x 7.80(h) x 1.00(d)

About the Author

Brian Wong is the co-founder and CEO of Kiip, a leading mobile advertising network that uses innovative reward systems to redefine how brands connect with consumers. Brian received his Bachelors Degree from the University of British Columbia at age 18 after skipping 4 grades, and shortly after became one of the youngest people to ever receive venture capital funding at the age of 19. He has been recognized with many awards for his creative and entrepreneurial achievements, including Forbes' 30 Under 30 three times, Business Insider's Top 25 Under 25 in Silicon Valley, Mashable's Top 5 Entrepreneurs to Watch, and the AdAge Creativity Top 50. He speaks routinely to corporations such as Kraft, Proctor & Gamble, Unilever, L’Oreal, MasterCard, Pepsi, and Deloitte, and has keynoted at SXSW, Cannes Lions, CES, Forbes Summits, TEDx events around the world, and more. 

Kiip is reinventing how brands connect with consumers through mobile rewards. Kiip powers rewards in over 4,000 apps on iOS and Android, and works with 700+ of top brands in the world. The company has raised over $24mm in venture capital from American Express Ventures, Verizon Ventures, Relay Ventures, True Ventures, and Hummer Winblad Venture Partners, and has been named one of the world's 50 Most Innovative Companies by Fast Company.

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Excerpted from "The Cheat Code"
by .
Copyright © 2016 Brian Wong.
Excerpted by permission of The Crown Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

Be Ballsy: Learn how to get to the bolder version of yourself

Cheat 1 Appreciate What You've Got-and Kill Your Fear! 3

Cheat 2 Get In Over Your Head 8

Cheat 3 Go Balls-to-the-Wall-but Only When It Counts 11

Cheat 4 Find the Action 14

Cheat 5 Piss People Off 17

Cheat 6 Smell Their Fear 20

Cheat 7 Don't Ask-Announce! 24

Cheat 8 Think on Your Feet! 27

Cheat 9 Screw the MBA 30

Cheat 10 Don't Treat People with Money and Power Like God 33

Cheat 11 Get High-Powered People's Phone Numbers 36

Cheat 12 Never Learn the Rules 38

Cheat 13 Ask Yourself: What's the Worst Thing That Can Happen? 41

Be You: Remember: you are your greatest asset. Home in on your best skills and learn how to take them to the next level

Cheat 14 Don't Pitch Your Business-Pitch Yourself! 47

Cheat 15 Light Your Halo! 51

Cheat 16 Know Your Superpower! 54

Cheat 17 Be a Follower 57

Cheat 18 Don't Try to Win a Humility Contest 60

Cheat 19 Don't Outsmart Yourself! 62

Cheat 20 Make Age Your Friend! 64

Cheat 21 Tune Out! 68

Cheat 22 Make Your Own Fun 71

Cheat 23 Don't Try to Be Better Than Everybody Else 74

Cheat 24 Do It Your Way 76

Cheat 25 Take a Splurge Day 80

Cheat 26 Be Legendary 82

Be Unforgettable: Learn tips and tricks around PR, build your brand, and get attention for yourself and your ideas

Cheat 27 Make Things Look Consistently Pretty: The Power of Appearance 1.0 87

Cheat 28 Kiip Changing Your Look: The Power of Appearance 2.0 91

Cheat 29 Dress the Part: The Power of Appearance 3.0 95

Cheat 30 Reinvent or Die! 98

Cheat 31 Don't Tell Your Own Story: Media 1.0 100

Cheat 32 Make Boldness Your Genius: Media 2.0 104

Cheat 33 Make the News! Media 3.0 107

Cheat 34 Make Other People Feel Smart 110

Cheat 35 Get to the Point! 113

Cheat 36 Kiip Your Mind Wide Open 115

Cheat 37 Kiip Moving 117

Cheat 38 Don't Overshare 121

Cheat 39 Drop Out of Dropping Out! 123

Cheat 40 Coffee with Brian! 127

Cheat 41 Don't Get Drunk at Work 128

Cheat 42 Know When to Let Go 131

Cheat 43 Find the Right Fit-and Be the Right Fit 134

Cheat 44 Avoid Eye Contact 136

Cheat 45 Mind Your Manners 138

Cheat 46 Be Ignorant 142

Cheat 47 Know Who's the Boss 144

Cheat 48 Look Like You Know What You're Doing 147

Cheat 49 Get a Trademark Haircut 149

Cheat 50 Tap into the Power of Email 151

Cheat 51 Use Exclamation Points 155

Be a Trailblazer: Conventional wisdom is dead. There are better ways to get ahead-these cheats will put you in the right mind-set to be a leader among your peers and your industry

Cheat 52 There's No Substitute for Being There 161

Cheat 53 Generate Serendipity 164

Cheat 54 Take Advantage of the Golden Age of Ideas While You Still Can 168

Cheat 55 Focus on What Won't Change 171

Cheat 56 Tie Yourself to a Greater Vision 173

Cheat 57 Make Re-creation Recreation 176

Cheat 58 Toss Your Cap in the Air 178

Cheat 59 Make Like a Blindfolded Race Car Driver 182

Cheat 60 Build the Character of an Entrepreneur 185

Cheat 61 Take Moon Shots 189

Cheat 62 Display the Intellect of an Entrepreneur 192

Cheat 63 Fuck Luck 194

Cheat 64 Write It Down 197

Cheat 65 Embrace the Power of Two 200

Cheat 66 Go! 203

Cheat 67 Be Money 206

Cheat 68 Choose Your Investors Wisely 211

Cheat 69 Go to Museums 215

Cheat 70 Go Beyond Binary 217

Cheat 71 Imagine, What If? 220

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