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The Chronicles of StorySelling
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In the world of business and marketing, stories have power. They have the power to capture attention, to resonate, to move people to action, to shape perceptions and to drive loyalty. Business leaders and marketers are increasingly recognizing the val-ue of Storyselling as a powerful strategic tool. As Peter Guber, a noted film producer and CEO of Mandalay Entertainment, said, “Stories have a unique power to move people's hearts, minds, feet and wallets in the storyteller's intended directi...
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