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The Civic Brand: The Power & Responsibility of Place

By Ryan Short, Charles Marohn (Foreword by)
Paperback
$17.99
By Ryan Short, Charles Marohn (Foreword by)

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The Civic Brand: The Power & Responsibility of Place is a bold and practical book that challenges conventional thinking about city-building, tourism, economic development, and community engagement. Author Ryan Short introduces a new framework for shaping more resilient, equitable, and loveable places that is rooted in identity, values, and a triple bottom line.

Drawing from years of experience working with cities, counties, and regions across the country, Ryan Short shows how fragmented eff...