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The Client Retention Matrix: A How-To Guide for Growing Relationships: Proven Strategies to Keep Clients Longer, Increase Margins, and Guarantee Referrals

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In the first book of the Conversations Made Easy series, entrepreneur, speaker, and consultant Chris Jennings taught you how to win more clients. Now he's teaching you how to keep them.

Client relationships are the lifeblood of any business, yet so many business leaders fail to develop any kind of organized, team-wide methodology for making sure clients stay happy, stay committed, expand their business, and consistently refer new clients. They know they have a problem, because client opportu...