The Cochlear Story

The Cochlear Story

by Veronica Bondarew, Peter Seligman

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Product Details

ISBN-13: 9780643106840
Publication date: 09/06/2012
Series: Bright Ideas Series
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 248
File size: 3 MB

About the Author

Veronica Bondarew has a background in commerce, economics and education. She has always been fascinated by organizational behavior, an interest that has led to a doctoral thesis on small firm growth in the Australian biotechnology industry.

Peter Seligman is a biomedical engineer who worked on the cochlear implant project for 30 years starting in 1979 with the University of Melbourne Department of Otolaryngology and then from 1983 for Cochlear Ltd.

Table of Contents

1) The beginning: a visionary entrepreneur, Paul Trainor
2) Also in the beginning: a visionary scientist, Graeme Clark
3) The champions in government: Ralph Tobias and Ian Macphee
4) Engineers were vital: David Money and others
5) A marketeer and a doctor provide evidence of demand: the market study
6) A prototype became commercially possible: the tiger team
7) Proof for the regulators: Mike Hirshorn and Dianne Mecklenburg
8) A global market beckoned: Ron West, Monika Lehnhardt and Sue Roberts
9) Without surgeons it was just clever engineering: Bill Gibson
10) The entrepreneur bids adieu: Paul Trainor
11) A global conglomerate rose and fell: Pacific Dunlop
12) An Asian expansion became necessary: Japan
13) A saving grace emerged: Catherine Livingstone
14) Lives were changed: Li Cunxin and his daughter
15) The future is promising: Chris Roberts
16) Software and hardware: development of a clinical system
Photographs and illustrations
Appendix: Interviewees for The Cochlear Story

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