Table of Contents
Preface ix
Introduction 1
Part 1 The Path: Clarity
1 Clarity Over All 9
2 Work as Craft 18
3 The Kiln of Commitment 31
4 An Inside Job 39
5 The Purpose of a Business 57
6 Every Business Is a Marketing Business 66
7 Traits of a Fully Alive Business 78
8 The Strategy Workshop 87
Part 2 The Patron: Culture
9 A Culture of Shared Commitment 91
10 Sharing Something Heroic 101
11 Committed Beliefs 111
12 Staff as Customer 115
13 Commitment Planning 125
14 Managing Committed Work 141
15 Patterns of Committed Teaching 150
16 Staff as Owner 161
Part 3 The Promise: Community
17 The Community Is the Business 171
18 Sharing on Purpose 182
19 Reverse Engineer Everything 195
20 Teaching as Selling 206
21 Building a Platform 217
22 The Committed Way Revisited 224
Conclusion 233
Acknowledgments 235
Index 237