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The Complete Idiot's Guide to Branding Yourself: Tips and Techniques for Showing Who You Are and What You Can Do
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A brand new look at a time-tested business practice
Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:
• An in-depth understanding of the principles of successful brand building-in any context
• Practical tools to build and manage powerful relationships
• Strategies for aligning personal brand values with an employer's brand values, and making br...
Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:
• An in-depth understanding of the principles of successful brand building-in any context
• Practical tools to build and manage powerful relationships
• Strategies for aligning personal brand values with an employer's brand values, and making br...
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