The Complete Idiot's Guide to Target Marketing: Get on Board with the Latest and Most Effective Techniques

Twenty-first century tools and tactics to get the word out

You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn:

• Five easy steps to identify the most lucrative n...