Premium & Rewards Members 25% Off Pre-Order Books With Code PREORDER25 Ends 6/26 Shop Now Online only. See page for details.Premium & Rewards Members 25% Off Pre-Order Books With Code PREORDER25 Ends 6/26 Shop Now Online only. See page for details.

The Conceptual Foundations of Investing: A Short Book of Need-to-Know Essentials

eBook
$21.00
Membership Card Icon
Collect stamps to save with Rewards. 10 stamps = $5. Learn More
Select a store to view item availability.

Available on compatible , the free NOOK App, and in My Digital Library

NOOK App

Download NOOK app

NOOK Devices

NOOK eReaders

  • NOOK GlowLight 4 Plus
  • NOOK GlowLight 4e
  • NOOK GlowLight 4
  • NOOK GlowLight Plus 7.8"
  • NOOK GlowLight 3
  • NOOK GlowLight Plus 6"

NOOK Tablets

  • NOOK 9" Lenovo Tablet
  • NOOK 10" HD Lenovo Tablet
  • NOOK Tablet 7" & 10.1"
  • NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
  • NOOK by Samsung [Tab 4 10.1, S2 & E]

Free NOOK Reading Apps

  • NOOK for iOS
  • NOOK for Android

BN.com website

Go to your Digital Library in My Account

The need-to-know essentials of investing

This book explains the conceptual foundations of investing to improve investor performance. There are a host of investment mistakes that can be avoided by such an understanding. One example involves the trade-off between risk and return. The trade-off seems to imply that if you bear more risk you will have higher long-run average returns. That conclusion is false. It is possible to bear a great deal of risk and get no benefit in terms of higher avera...