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The Contagious Commandments: Ten Steps to Brand Bravery

By Paul Kemp-Robertson, Chris Barth
eBook
$16.91
By Paul Kemp-Robertson, Chris Barth
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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?

Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson...

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BusinessMarketing & SalesMarketingDirect Marketing