The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)

by Melanie Deziel

Overview

"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."
—Lee Odden, CEO and Co-Founder of TopRank Marketing

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big idea" to show up in its own time. This system allows storytellers from any industry to produce fresh story ideas on demand, any time.

Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently. How can you fill all those web pages, social feeds, blogs, and newsletters, every single day?

The Content Fuel Framework will challenge you—and enable you—to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

Product Details

ISBN-13:	9781734329001
Publisher:	StoryFuel Press
Publication date:	02/24/2020
Pages:	206
Sales rank:	1,021,151
Product dimensions:	5.50(w) x 8.50(h) x 0.47(d)

About the Author

Melanie Deziel is the founder of StoryFuel, a consulting service that equips marketers, creators and business owners with the skills and strategies to tell better brand stories. A lifelong storyteller, trained journalist, and international speaker, she is recognized as a leading expert on native advertising and a prominent influencer in the world of content marketing. As the first editor of branded content at the New York Times' T Brand Studio, Deziel won the 2014 and 2015 Best Native Advertising Execution OMMA Awards, including the acclaimed "Women Inmates" piece for Netflix's Orange Is the New Black. She was a founding member of HuffPost Partner Studio, and served as the director of creative strategy at Time Inc., building branded content strategy across 35+ US media properties, including Time, Fortune, People, Sports Illustrated, Entertainment Weekly, and more. Deziel has appeared at Content Marketing World, Native Ad Days, SXSW, Social Media Marketing World, Inbound and more, all as part of her mission to share the power of compelling and credible content.

Table of Contents

Introduction 1

The Content Fuel Framework 7

The 10 Focuses 25

Focus 1 People 27

Focus 2 Basics 33

Focus 3 Details 39

Focus 4 History 45

Focus 5 Process 49

Focus 6 Curation 55

Focus 7 Data 61

Focus 8 Product 67

Focus 9 Example 73

Focus 10 Opinion 79

Content Focus Cheat Sheet 84

The 10 Formats 85

Format 1 Writing 87

Format 2 Infographic 93

Format 3 Audio 99

Format 4 Video 105

Format 5 Live Video 113

Format 6 Image Gallery 119

Format 7 Timeline 125

Format 8 Quiz 129

Format 9 Tool 135

Format 10 Map 143

More Formats to Consider 149

Content Format Cheat Sheet 161

Content Multipliers 163

Now What? 173

How to Support This Book 181

Acknowledgments 185

Editorial Reviews

“Sometimes you pick up a book and immediately think, ‘This is so useful, how is it possible that nobody has written it before?’ Melanie Deziel’s The Content Fuel Framework: How to Generate Unlimited Story Ideas is such a book. If you have or aspire to have an audience of any kind, this book is for you… As you read Deziel’s description of each type of focus, with lots of examples, ideas for your own content will inevitably pop up. That’s gold…. If your content is stuck in a rut, get a copy of The Content Fuel Framework.”

—Josh Bernoff, Without Bullshit

"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."

—Lee Odden, CEO and Co-Founder of TopRank Marketing

"An innovative, effective system for creating content that delivers the one thing every audience craves: relevancy. Highly recommended!"

—Jay Baer, Founder of Convince & Convert and author of Youtility

"The Content Fuel Framework delivers on its promise: Melanie's system will ignite new ideas for getting your message out, and get you fired up to create content in ways you'd never even considered."

—John Lee Dumas, Founder and Host, Entrepreneurs on Fire

"Marketing doesn't need another content marketing book. But we do need a practical, accessible, ridiculously useful guide to reimagining our great ideas in a hundred different ways (literally!). The Content Fuel Framework should come packaged with every 2020 marketing plan. Highly recommend!"

—Ann Handley, Chief Content Officer, MarketingProfs and Wall Street Journal bestselling author of Everybody Write

"Melanie Deziel's book, The Content Fuel Framework, is exactly what businesses need today to get noticed. I've published over 6000 pieces of content online, and I'm not sure I'd publish another tweet without spending more time deep in her words. You should too."

—Mitch Joel, author of Six Pixels of Separation and CTRL ALT Delete

From the Publisher