The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns

The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns

by Robert W. Bly

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Overview

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.

Readers will learn how to:
  • Create A-level content that gets noticed, gets read, and eliminates “content pollution”
  • Overcome the biggest weakness of content marketing
  • Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
  • Use content to build brands, enhance reputations, and stand out from the competition
  • Plan, execute and measure content marketing in a multichannel environment
  • Know when to stop giving away content and start asking for the orders
  • Product Details

    ISBN-13: 9781599186603
    Publisher: Entrepreneur Press
    Publication date: 02/18/2020
    Pages: 220
    Sales rank: 546,421
    Product dimensions: 6.00(w) x 8.90(h) x 0.80(d)

    About the Author

    Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

    Table of Contents

    Introduction

    Chapter 1: The 10 steps to content marketing success

    Chapter 2: How to write compelling content

    Chapter 3: Planning your content marketing strategy

    Chapter 4: Integrating content with direct response and online marketing

    Chapter 5: Marketing with white papers, ebooks, and special reports

    Chapter 6: Marketing with case studies and testimonials

    Chapter 7: Marketing with books and mini-books

    Chapter 8: Marketing with articles and blogs

    Chapter 9: Marketing with e-newsletters and emails

    Chapter 10: Marketing with podcasts and other audio

    Chapter 11: Marketing with video and apps

    Chapter 12: Marketing with webinars and teleconferences

    Chapter 13: Marketing with seminars, workshops, speeches, and talks

    Chapter 14: Marketing with infographics and tipographics

    Chapter 15: Social media marketing

    Chapter 16: Driving traffic with content-based calls to action

    Chapters 17: Increasing conversion with content

    Appendix A: Copyright laws and how not to violate them when creating your content

    Appendix B: Resources

    Customer Reviews