The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

by Meghan Casey

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Product Details

ISBN-13: 9780134105109
Publisher: New Riders
Publication date: 07/02/2015
Series: Voices That Matter Series
Pages: 288
Sales rank: 237,160
Product dimensions: 6.90(w) x 8.90(h) x 0.70(d)

About the Author

Meghan Casey is the lead content strategist at Brain Traffic, the world’s leading agency devoted exclusively to content. She helps a wide variety of clients–startups, nonprofits, colleges and universities, Fortune 50 companies, and everything inbetween–solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software development shop, build content strategy into their User Experience practice. Meghan is a regular trainer and speaker on content strategy topics and once inspired workshop participants to do the wave. Yep, that really happened. She has been working with content and communications since 1996.

Table of Contents

Section I: Get Budget and Buy-in

Chapter 1: Identify the Problems and Opportunities
Chapter 2: Convince Leaders and Get the Resources
Section II: Set Up for Success
Chapter 3: Get Stakeholders On-board
Chapter 4: Set and Align on Project Objectives
Chapter 5: Run the Project

Section III: Dig In and Get the Dirt

Chapter 6: Understand Your Business Environment

Chapter 7: Learn About Your Audience and Users

Chapter 8: Get Familiar With Your Content

Chapter 9: Review How Work Gets Planned and Done

Chapter 10: Put it all together

Section IV: Articulate Your Strategy

Chapter 11: Create a Content Compass

Chapter 12: Decide How You’ll Measure Success

Chapter 13: Design Your Content

Section V: Put Your Strategy Into Action

Chapter 14: Create On-strategy Content

Chapter 15: Plan and Maintain Over Time

Appendix: List of Tools

Index
























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