The Cool-Kawaii: Afro-Japanese Aesthetics and New World Modernity
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At the turn of the millennium, international youth culture is dominated by mainly two types of aesthetics: the African American cool, which, propelled by Hip-Hop music, has become the world's favorite youth culture; and the Japanese aesthetics of kawaii or cute, that is distributed internationally by Japan's powerful anime industry.
The USA and Japan are cultural superpowers and global trendsetters because they make use of two particular concepts that hide complex structures under their simp...
The USA and Japan are cultural superpowers and global trendsetters because they make use of two particular concepts that hide complex structures under their simp...























