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The Copywriting Manifesto
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Did the world really need *another* copywriting book?
Whenever I tell people I'm a copywriter, the second thing they usually ask (after "Ah ok, so…um…what is that?") is: How did you get started?
Well, I did by consuming dozens of books, hundreds of blog posts and a few online courses.
But, in retrospect, was that the optimal way?
I can't speak for all copywriters, but I don't believe it a stretch to say there was no definitive guide for us to follow when we were starting out.
I liked Ogilvy.
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