Book Haul is Back! 50% Off Hundreds of Hardcovers And More Deals Shop Now In Stores & OnlineBook Haul is Back! 50% Off Hundreds of Hardcovers And More Deals Shop Now In Stores & Online

The Cracked Swoosh: A Strategic Autopsy of Nike's Decline

By BYEONGCHEOL LEE
Unabridged — 14 minutes
Audiobook
FREE
with B&N Audiobooks Subscription
By BYEONGCHEOL LEE
Unabridged — 14 minutes
Promotion message icon

Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5. Learn More

Formats

Available on compatible , the free NOOK App, and in My Digital Library

NOOK App

Download NOOK app

NOOK Devices

NOOK eReaders

  • NOOK GlowLight 4 Plus

NOOK Tablets

  • NOOK 8.7" Reading Tablet
  • NOOK 9" Lenovo Tablet
  • NOOK 10" HD Lenovo Tablet
  • NOOK Tablet 7" & 10.1"
  • NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
  • NOOK by Samsung [Tab 4 10.1, S2 & E]

Free NOOK Reading Apps

  • NOOK for iOS
  • NOOK for Android

BN.com website

Go to your Digital Library in My Account

This audiobook is narrated by a digital voice.

Nike didn't just lose $28 billion. The market saw something - and reacted before the headlines caught up.

This is not a story about sneakers.

This is a 15-minute strategic briefing on how dominant brands quietly break - and how to spot the signals before everyone else does. Built for investors, operators, and strategic thinkers, this micro-audiobook dissects the exact failure patterns behind Nike's decline - from margin compression to distribution...