The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea

The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea

by Alex Daly


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"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." — Phil Baker, COO, Pono

"Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips." — Jesse Reed, cofounder, Standards Manual

In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to
  • Get fans and influencers excited about your launch
  • Build an appealing and powerfully designed campaign
  • Access proven video tips, pitching tactics, press releases, and rewards ideas
  • Avoid the most common headaches and pitfalls

Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

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Product Details

ISBN-13: 9781610397605
Publisher: PublicAffairs
Publication date: 03/28/2017
Pages: 256
Product dimensions: 5.40(w) x 8.10(h) x 0.80(d)

About the Author

Alex Daly is the founder of Vann Alexandra, a creative services agency that gets projects financed through crowdfunding, and the industry's "Crowdsourceress," a name she received in the press for her expertise in crowdfunding. Her clients include Neil Young, Oscar-winning filmmakers, Pentagram designers, Eric Ries, and girl group TLC. Alex has shared her expertise at top film festivals, universities, and organizations. She is in the Forbes 30 under 30 Marketing & Advertising class of 2016. The Crowdsourceres is her first book.

Table of Contents

Introduction 1

Chapter 1 Sex and Broadcasting: My First Time 19

Chapter 2 Making a Killer Campaign Video 39

Chapter 3 How to Get an Old Design Book to Go Viral 51

Chapter 4 The Campaign Page Is Your Pitch 71

Chapter 5 Crowdfunding: Marketing for This Century 85

Chapter 6 Budgeting, Rewards, and Tips from the Trenches 101

Chapter 7 The Power of Press and Influencers 127

Chapter 8 Exclusive Access and What Joan Didion Taught Me 159

Chapter 9 What's Next for You, Me, and Crowdfunding 179

Afterword Becoming a Startup Founder 191

Resources 201

Acknowledgments 231

Sources 235

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