The Culture of Feedback: Ecological Thinking in Seventies America

When we want advice from others, we often casually speak of “getting some feedback.” But how many of us give a thought to what this phrase means? The idea of feedback actually dates to World War II, when the term was developed to describe the dynamics of self-regulating systems, which correct their actions by feeding their effects back into themselves. By the early 1970s, feedback had become the governing trope for a counterculture that was reoriented and reinvigorated by ecological thinkin...