The Curiosity Muscle

Toys ‘R’ Us. Kodak. Blockbuster. Why is it that some companies evolve while others get left in the dust? How do they lose their relevance with customers? The scary truth is that the only thing harder than getting to the top is staying there. It may sound counterintuitive, but in many cases, it is the success of a company that eventually leads to its downfall.

So what does it take to stay competitive and relevant when what customers went wild for yesterday is the boring, banal, bare minimum t...