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The Data Deluge: Making Marketing Work for Brands and People

By Arun C. Kumar
eBook
$9.99
By Arun C. Kumar
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2024 Global Book Awards Gold Medalist in Marketing & Sales

In The Data Deluge, Arun Kumar brings his digital development and data management expertise and experience to start a needed and important conversation on how the industry should approach data and marketing. Data’s explosion and targeted marketing has ushered in a new era of data use and analytics. Unfortunately, in today’s world, neither marketers nor consumers are fully benefiting from this explosion of data.

The purpose of marketin...

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