The Decoded Company: Know Your Talent Better Than You Know Your Customers

The Decoded Company: Know Your Talent Better Than You Know Your Customers


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Product Details

ISBN-13: 9781591847144
Publisher: Penguin Publishing Group
Publication date: 02/20/2014
Pages: 336
Product dimensions: 6.20(w) x 8.90(h) x 1.10(d)
Age Range: 18 Years

About the Author

Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, been recognized as a "Top 40 Under 40" by The Globe & Mail, and been named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital. She is also a contributor to The Next Web and Mark News.

Table of Contents

Introduction 1

Chapter 1 The Decoded Company 11

Chapter 2 Technology as a Coach 29

Chapter 3 Technology as a Trainer 107

Chapter 4 Data as a Sixth Sense 135

Chapter 5 Engineered Ecosystems 207

Chapter 6 Getting Started 281

Acknowledgments 297

A Very Special Thank You 301

Notes 305

Index 315

What People are Saying About This

From the Publisher

“Next generation management calls for next generation tools. The Decoded Company shows you how to build truly 21st century operating systems that use data to empower talent, creating not just efficiencies but true capability across your entire business.”
-- Don Tapscott

"The most critical resources for any organization today are information, ideas, and talent. The Decoded Company is a management toolkit for the future, offering a strong vision and a practical approach of what an organization can be when it is as connected as its customers already are."
-- Professor Klaus Schwab, World Economic Forum

Customer Reviews

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The Decoded Company: Know Your Talent Better than You Know Your Customers 4.8 out of 5 based on 0 ratings. 18 reviews.
Winfield_Potter More than 1 year ago
This is a promotional book written by employees of Klick Health, a Canadian firm. Most, if not all, of those five star reviews (most posted on or not long after the day the book was released) are by Klick employees -- at least one is ethical enough to reveal this fact. It is this kind of behavior that ruins the rating system. If you want to read a slick self-promotional piece, by all means have at it. I, for one, didn't find it all that illuminating other than stating the obvious and I would not suggest you support this kind of marketing tactic.
SGallardo More than 1 year ago
I was struck by the enthusiasm and solid advice in the book. The coauthors have written such an in-depth book on how to run a company, I'm not surprised it's on the bestseller lists. This book contains training and personal coaching in its pages. The resources and ideas that the authors suggest you implement are challenging but you can see on the page how they can improve your systems. I don't care how big or small your company is, this book will transform it. As a small biz owner, I found it very helpful and I can recommend it to other business owners.
Anonymous More than 1 year ago
I highly recommend the Decoded to anyone who is looking to improve their organizational culture. It's interesting how the book lays out 3 principles that are easy to follow and can truly be transformative for any type of organization, regardless of how small or how big the team is. There is also many great real world examples that will change your perspective on how useful data can really be! Great read!!
Jlavuire More than 1 year ago
What I really admire about this book is that the information can be applied to a wide variety of businesses, regardless of their size. There's some advice clearly aimed at quite larger companies, yet I, as a small business owner, have gotten more than my money's worth with the entirety of Decoded, and am ultimately left beyond impressed. What I have learned from this book will surely influence many of my future business decisions in a positive way and my only wish is that I would have had this resource available to me many years ago. The book's premise focuses on a different approach than what most are accustomed to; it's an adaptable and flexible one that focuses on keeping up with contemporary changes and taking advantage of great opportunities that newer, data-based technology offers; it may seem slightly daunting at first, but the author does a great job of expressing everything in a straightforward and concise manner that is easy to understand without sacrificing quality. It's not hard to tell that the author (and coauthors) are truly competent when it comes to business management, and I doubt there are many sources out there that are as helpful as Decoded. I found the real life case studies to be great examples of what the Decoded perspective is all about, it helped me understand the concepts in a realistic and practical setting due to the wide variety of companies discussed; there's a reason why certain major companies stand out and continue to be successful and Decoded does a great job of showing how and why they do it. In summary, Decoded is an absolute must read for anyone involved in business - no matter what field a company specializes in, or how big it is, I am sure that it can benefit from Decoded in some form or another. Decoded gets a strong 5 stars from me and I would strongly consider it a "must read".
Anonymous More than 1 year ago
What a refreshing read! It's about time someone starting pushing companies to throw out the antiquated management processes that almost every company seems to subscribe to.  Why companies keep employee the same ineffective practices over and over again is beyond me. The book asks what would happen if companies actually invested the time, energy and resources to understand their employees as much as they understood their customers. This seems like such a no-brainer, and yet its a revolutionary approach that only a handful of companies are providing any real thought to.  The best part? The book takes the reader through many great examples of "Decoded Companies" in such a way that any company can begin their own experiments in making the journey to join the 21st century.
Anonymous More than 1 year ago
Not only does this talk about shift in management thinking, it also offered real world examples and practical advice on how to apply the thinking.  It was definitely worth the read.
Anonymous More than 1 year ago
A book for business leaders. A great read!
Anonymous More than 1 year ago
Full disclosure: I'm an employee of Klick, the company featured in The Decoded Company. I'm also a professional in the field of Analytics. As a member of both communities, I'm very proud to recommend this book. The examples described in the book truly reflect a new way of thinking and running a business. They combine the discipline to reject outdated practices, the foresight to value previously ignored data points and the creativity to apply them in intelligent applications. This will be the new norm in 10 years!
Anonymous More than 1 year ago
Anonymous More than 1 year ago
What a great read! Being a business leader, I found this book to be informative and inspirational . I highly recommend it!
Anonymous More than 1 year ago
I am only part way through this book but find it very insightful and a fresh way of looking at looking at inspiring people to do great work.  This is a compelling read for any business leader.
Anonymous More than 1 year ago
A educational and inspired read for a corporate worker in any position. 
Anonymous More than 1 year ago
So many business books hammer the same message home chapter after chapter. Decoded is a total page turner with fresh new thoughts and Ideas at every turn. I read it in one sitting! There are lots of recommendations about how to connect with customers better out there but this is the first meaningful book I've read on changing the game on building bridges with your most valued asset - your people. There's endless dialogue about valuing people but they're BS as none of them are actionable. Decoded gives real life examples (other than just facebook) that are actionable and relatable. They hit a nerve personally around things in corporations that suck and that everyone agrees don't work culturally but are sacred cows that no one will kill.  The last few chapters actually give you exercises to get started! This is a must read if you want to change the environment you work in - regardless of what level you work at!
Anonymous More than 1 year ago
An inspirational new take on office management!  A must read.
Anonymous More than 1 year ago
Such a refreshing and rewarding read. Finally, a book that incorporates business, motivation and how to truly make it all cohesive. As a "young professional" in the working force I found this book very helpful and inspirational. A great insight into the corporate world - with a twist! I love the "outside the box" thinking and innovation. Highly recommended.
Anonymous More than 1 year ago
This book clearly laid out the reason behind why we need to re-think how we engage with our teams. I really enjoyed the anecdotes and real life case studies from companies I admire and what specifically they are doing different to understand the awesome talent they have working for them
Anonymous More than 1 year ago
A great read for anyone who's ever been frustrated by email, meetings or performance reviews! The thing I like about this book is that it gives interesting stories and examples from great companies (Amazon, Starbucks, Google, Netflix, Whole Foods, UPS, etc) that have faced and solved these problems. The intersection of Big Data and talent management is a fascinating one that this book tackles head on. There's been such an intense focus on understanding our customers using data and technology, but this is the first time I've seen the application of those learnings on how to better manage people and get the best performance out of them. I really like that while there are powerful applications of the ideas in this book for senior management, that anyone working in corporate America can apply these concepts at an individual level too. I put this up there with Good to Great by Jim Collins as one of my favorite business book reads.
Anonymous More than 1 year ago
This is a how-to guide for 21st century management. The tools we use to manage teams date back to the turn of the century. The LAST century. The Decoded Company updates management for an era where data is cheap and everywhere, and personalization applies as much inside the enterprise as out. The promise of a Decoded company is simple: spend more time doing the important work, and much, much less on the dregs of work – the meetings, the emails, the heavy processes. If you're looking for a sustainable competitive advantage, this is it.