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The Design of Everyday Things

By Don Norman
Paperback
$19.99
By Don Norman
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The essential guide to human-centered design

"Even more relevant today than it was when first published."-Tim Brown, CEO, IDEO

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.

The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguo...

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