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By Lauren Etter

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“Juul’s rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.”—The New York Times Book Review (Editors’ Choice)

Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born.

“The best business book I’ve read since Bad Blood.”—Jonathan Eig, bestselling auth...

The Devil's Playbook: Big Tobacco, Juul, and the Addiction of a New Generation

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