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The Devil's Playbook: Big Tobacco, Juul, and the Addiction of a New Generation
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“Juul's rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating.”-The New York Times Book Review (Editors' Choice)
Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided-and the vaping epidemic was born.
“The best business book I've read since Bad Blood.”-Jonathan Eig, bestselling auth...
Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided-and the vaping epidemic was born.
“The best business book I've read since Bad Blood.”-Jonathan Eig, bestselling auth...