The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change

by David Rogers

Overview

Shortlist, 2024 Best in Business Book Awards, Society for Advancing Business Editing and Writing

Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change?

The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models—they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.

The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

Product Details

ISBN-13:	9780231196581
Publisher:	Columbia University Press
Publication date:	09/05/2023
Pages:	328
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

David L. Rogers is an acclaimed expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His international best-seller The Digital Transformation Playbook (Columbia, 2016) has been published in more than a dozen languages. He has helped global companies transform their business for the digital age, advising senior leaders at Google, Microsoft, Citigroup, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, and many more.

Table of Contents

Preface
1. The DX Roadmap
2. DX and the Challenge of Innovation
3. Step 1: Define a Shared Vision
4. Step 2: Pick the Problems That Matter Most
5. Step 3: Validate New Ventures
6. Step 4: Manage Growth at Scale
7. Step 5: Grow Tech, Talent, and Culture
Conclusion
More Tools for Your Business
Self-Assessment: Is Your Organization Ready for DX?
Cases and Examples by Industry
Visual Overview of the DX Playbook and DX Roadmap
Notes
Index
About the Author

Editorial Reviews

David L. Rogers’s work has both affected and validated our digital transformation efforts at Acuity. He’s provocative and pragmatic, teaching us a different way to think about and stand out from our competitors. His insight and advice continue to have lasting impacts on our digital journey.

Melissa Winter

Digital transformations all too often go badly wrong because those leading the change have not taken the time to work through the organizational and human barriers that keep things locked into old patterns. Armed with this terrific book, you can enter the transformational space with your eyes wide open. It will be your guide to what the future holds.

Rita McGrath

Informative, comprehensive, motivational, inspiring, and thoroughly 'user friendly' in organization and presentation.

Midwest Book Review

This book is a worthy follow-up to the author's previous work, The Digital Transformation Playbook (2016), and expands the scope to help organizations plan for successful transitions to the digital world. Rogers (Columbia Business School) uses a plethora of models and case studies to break down the steps an organization needs to follow and the challenges it may need to conquer to weather the difficulties of digital transformation. In contrast to the author’s previous book, this one takes a more holistic view of an organization’s governance, culture, and other business-wide concerns. A book for leaders of large organizations ushering their businesses into the future, it is easy to read and understand and poses many thought-provoking questions and example scenarios that can help leaders assess whether they are ready to move their companies forward.

American Library Association (ALA) Choice Reviews

The Digital Transformation Roadmap lays out the five essential steps for corporate transformation. It's the essential resource for corporate leaders navigating continuous change.

Steve Blank

Rogers provides a powerful blend of strategy and tactics to help large companies move smarter and faster into the digital world. Featuring "real world" lessons and a pile of hands-on tools, this book is your essential roadmap to get any firm moving at startup speed.

Bob Dorf

We've been undergoing digital transformation now for several decades, and it's only accelerating. The continuous change approach outlined in this book is the only way for organizations to thrive in the long run. It's "go digital" or "go out of business."

Thomas H. Davenport

When it comes to digital transformation, don’t get overly enamored with the digital and instead pay close attention to the transformation. That’s the key lesson of Rogers’s book, which calls on everyone in the enterprise, not just the IT team, to drive change.

Geoffrey Moore

Required reading for corporations grappling with how to thrive in the digital age. Rogers takes you behind the scenes of companies that are getting digital transformation right to drive real organizational change.

Athina Kanioura

With the rapid pace of technological change continually reshaping how business is done, leaders of today’s large global corporations are challenged more than ever. To thrive while facing disruption at every turn, they must be able to reinvent their companies again and again. The Digital Transformation Roadmap shows them how. In these pages, Rogers provides the indispensable guide for how to drive continuous change.

Chris Reid

Embark on your digital transformation journey with David Rogers as your insightful guide. Discover practical tools to create a reliable roadmap, ensuring success amidst constant technological shifts. Essential reading for leaders aspiring to thrive in a rapidly evolving digital landscape.

Sami Hassanyeh

If you’ve never had the chance to engage with Prof. Rogers in the boardroom or the classroom, now is your chance. His new book opens the doors on what makes transformation work inside high-performance organizations. The key: engaging your own people at every level and every function of the business. Don’t miss this book!

Philipp Wohland

To succeed in today’s digital revolution, companies must reinvent not just their business models but also their organizations. Rogers’s book gives you the essential tools to tackle both challenges and to lead any established business to real and lasting transformation.

Alex Osterwalder

After over a decade of digital transformations, if we’ve learned one thing, it is that the battle to generate business value is won through breaking down organizational barriers and aligning people, processes, and metrics. With The Digital Transformation Roadmap, Rogers offers powerful insights to maximize the chances of transformation success.

Didier Bonnet