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The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services

By Karolin Frankenberger, Hannah Mayer, Andreas Reiter, Markus Schmidt
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$20.00
By Karolin Frankenberger, Hannah Mayer, Andreas Reiter, Markus Schmidt
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Bring your company into the digital era without compromising your core business

In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing – and digitizing – the legacy business.

The core of the book is focused on the actual im...

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BusinessManagement & LeadershipLeadership