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The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services
By Andreas Reiter, Karolin Frankenberger, Hannah Mayer, Markus Schmidt
Narrated by: Janet Metzger
Unabridged — 12 hours, 48 minutes
Audiobook
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with B&N Audiobooks SubscriptionBy Andreas Reiter, Karolin Frankenberger, Hannah Mayer, Markus Schmidt
Narrated by: Janet Metzger
Unabridged — 12 hours, 48 minutes
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In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing-and digitizing-the legacy business.
The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete...
The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete...
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