We love them with all our hearts, but do we really know where our dogs came from? Kim Kavin, author ofLittle Boy Blue,reveals the complex network behind the $11 billion-a-year business of selling dogs.A must-read for the benefit of all dogs, everywhere.
In what promises to become an Omnivore's Dilemma for dog loversbreed devotees and adoption advocates alikeThe Dog Merchants is the first book to explain the complex and often surprisingly similar business practices that extend from the American Kennel Club to local shelters, from Westminster champions to dog auctions.
Without judging dog lovers of any stripe, The Dog Merchants makes it clear that money spent among these dog merchants has real-world effects on people and canines. Kavin reveals how dog merchants create markets for dogs, often in defiance of the usual rules of supply and demand. She takes an investigative approach and meets breeders and rescuers at all levels, shedding much-needed light on an industry that most people don't even realize is an industry.
Kavin’s goal is to advance the conversation about how all dogs are treated, from puppy mills to high-kill shelters. She shows that a great deal can be improved by understanding the business practices behind selling dogs of all kinds. Instead of pitting rescue and purebred people against each other, The Dog Merchants shows how all dog lovers can come together with one voice as consumers, on behalf of all our beloved companions.
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About the Author
Table of Contents
List of Abbreviations vii
Chapter 1 Setting the Base Price 1
Chapter 2 Luxury Packaging 24
Chapter 3 Branding, By Breeding 44
Chapter 4 Freelance Producers 64
Chapter 5 Big Production Companies 82
Chapter 6 The Mega-Distributor 97
Chapter 7 Marketing the Message 115
Chapter 8 Industry Waste 136
Chapter 9 The Upstart Competitor 153
Chapter 10 Repackaging and Rebranding 175
Chapter 11 Lemons Versus Steals 192
Chapter 12 The Genesis and the Future 214
Chapter 13 Smart Shopping 232
Chapter 14 Consumer Intelligence 253
A Note About Spay/Neuter 267
About the Author 304