The Dog Merchants: Inside the Big Business of Breeders, Pet Stores, and Rescuers

The Dog Merchants: Inside the Big Business of Breeders, Pet Stores, and Rescuers

by Kim Kavin

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Product Details

ISBN-13: 9781681774046
Publisher: Pegasus Books
Publication date: 08/15/2017
Edition description: Reprint
Pages: 320
Sales rank: 245,277
Product dimensions: 5.60(w) x 8.60(h) x 0.90(d)

About the Author

Kim Kavin is a widely published award-winning journalist, as well as a volunteer worker dedicated to fostering puppies who have been saved from high-kill shelters but who have not yet been adopted. She lives in Long Valley, N.J., where her hobbies include cooking, wine tasting, and hiking local park trails with her dogs Blue and Ginger.

Table of Contents

List of Abbreviations vii

Introduction xi

Chapter 1 Setting the Base Price 1

Chapter 2 Luxury Packaging 24

Chapter 3 Branding, By Breeding 44

Chapter 4 Freelance Producers 64

Chapter 5 Big Production Companies 82

Chapter 6 The Mega-Distributor 97

Chapter 7 Marketing the Message 115

Chapter 8 Industry Waste 136

Chapter 9 The Upstart Competitor 153

Chapter 10 Repackaging and Rebranding 175

Chapter 11 Lemons Versus Steals 192

Chapter 12 The Genesis and the Future 214

Chapter 13 Smart Shopping 232

Chapter 14 Consumer Intelligence 253

A Note About Spay/Neuter 267

Acknowledgments 269

Bibliography 273

Sources 287

Index 297

About the Author 304

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