The Drift: Why Small Businesses Fail and How to See It Coming

Most small businesses don't fail because of one bad decision. They fail because of a pattern nobody sees until it's too late. Margins thin. Cash stretches. The owner works harder for less. And the people who should be watching the numbers - the accountants, the advisors, the coaches - are looking somewhere else.

Aynsley Damery has spent twenty-five years sitting across the desk from business owners whose data told a story they had never been shown. In The Drift, he identifies the seven reaso...