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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

By Richard M. Perloff
Hardcover
$233.99
By Richard M. Perloff
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This item will be released on Oct 1, 2026
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Accessibly written and research-informed, the 9th edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence.

This edition explains the theories and foundations of persuasive communication through examples of persuasion in action, both historical and contemporary. Updates include a refreshed look at social media and misinformation; examinations of such phenomena as the medical freedom movement, conspiracy theories, and young women's attitudes a...