The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role i...