The Economics of Networks and Digital Platforms

Step into the future of business with this essential guide to the digital economy, where network effects and data-driven strategies are rewriting the rules of success for industry leaders.

This textbook comprehensively explores network economics, focusing on digital platforms and ecosystems. It delves into the fundamental principles of network effects, where the value of a service increases as more people use it, and examines various pricing models essential in network-based businesses. Gove...