The Election Game and How to Win It

The Election Game and How to Win It

by Joseph Napolitan

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Overview

In the 1960s and 70s, political consultant Joe Napolitan worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp, and Mike Gravel.

In this fascinating memoir, Napolitan takes a look how political candidates win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. "The issues don't mean a hell of a lot," he observes. Napolitan makes clear that the idea of "selling" candidates is a misnomer. Instead, he says those who win elections have personalities that make for "instant involvement" with viewers and listeners.

Though it's not a handbook, Napolitan has said that The Election Game and How to Win It will be used as such by candidates, managers and pollsters, as well as political historians. Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns.

Joseph Napolitan worked as a general consultant on over 100 political campaigns in the United States, and many others throughout the world. It was he who coined the term "political consultant" to describe political professionals who are hired out to provide advice to different political campaigns, often at the same time. Napolitan served on the 1960 "Kennedy for President" campaign, was Director of Media for the 1968 Hubert Humphrey campaign and received the French Legion of Honour in 2005. He died in December, 2013, at the age of 84.

Product Details

ISBN-13: 9781635617818
Publisher: Echo Point Books & Media
Publication date: 02/15/2019
Edition description: Reprint ed.
Pages: 314
Sales rank: 661,441
Product dimensions: 5.50(w) x 8.50(h) x 0.70(d)

About the Author

Joseph Napolitan (March 6, 1929 - December 2, 2013) was an American political consultant, who worked as a general consultant on over 100 political campaigns in the United States, and many others throughout the world. Napolitan served on the 1960 Kennedy for President campaign, was Director of Media for the 1968 Hubert Humphrey campaign and received the French Legion of Honour in 2005. He died on December 2, 2013 at the age of 84.
Napolitan was credited with coining the term "political consultant" to describe political professionals who are hired out to provide advice to different political campaigns, often at the same time. Napolitan was the founder and first president of the American Association of Political Consultants. He co-founded the International Association of Political Consultants with Frenchman Michel Bongrand.Napolitan was also CEO of Napolitan & Associates in Springfield, Massachusetts.

Table of Contents

Contents

Preface ... vii

1 The Political Consultant - What Is He? ... 1

2 The 1968 Presidential Election ... 20

3 Electronic Campaigning ... 64

4 Polls and Political Power ... 113

5 How I Approach a Campaign ... 137

6 Lessons Learned in Losing

The 1966 Election for Governor of Pennsylvania ... 163

7 The Textbook Campaign . . .

And Its Sequel That Sent Us Back to the Drawing Board ... 209

8 The Convention - It's Over Before It Begins ... 237

9 Campaigning Abroad ... 244

10 Changing the Rules of the Game ... 258

11 How to Beat Richard Nixon in 1972 ... 269

Appendix A ... 283

Appendix B ... 286

Appendix C ... 288

Index ... 293

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