The Election Game and How to Win It

In the 1960s and 70s, political consultant Joe Napolitan worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp, and Mike Gravel. In this fascinating memoir, Napolitan takes a look how political candidates win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. "The issues don't mean a hell of a lot," he observes. Napolitan makes clear that the idea of "selling" candidates is a misnomer. Instead...