In the 1960s and 70s, political consultant Joe Napolitan worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp, and Mike Gravel.
In this fascinating memoir, Napolitan takes a look how political candidates win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. "The issues don't mean a hell of a lot," he observes. Napolitan makes clear that the idea of "selling" candidates is a misnomer. Instead, he says those who win elections have personalities that make for "instant involvement" with viewers and listeners.
Though it's not a handbook, Napolitan has said that The Election Game and How to Win It will be used as such by candidates, managers and pollsters, as well as political historians. Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns.
Joseph Napolitan worked as a general consultant on over 100 political campaigns in the United States, and many others throughout the world. It was he who coined the term "political consultant" to describe political professionals who are hired out to provide advice to different political campaigns, often at the same time. Napolitan served on the 1960 "Kennedy for President" campaign, was Director of Media for the 1968 Hubert Humphrey campaign and received the French Legion of Honour in 2005. He died in December, 2013, at the age of 84.
|Publisher:||Echo Point Books & Media|
|Edition description:||Reprint ed.|
|Product dimensions:||5.50(w) x 8.50(h) x 0.70(d)|
About the Author
Napolitan was credited with coining the term "political consultant" to describe political professionals who are hired out to provide advice to different political campaigns, often at the same time. Napolitan was the founder and first president of the American Association of Political Consultants. He co-founded the International Association of Political Consultants with Frenchman Michel Bongrand.Napolitan was also CEO of Napolitan & Associates in Springfield, Massachusetts.
Table of Contents
Preface ... vii
1 The Political Consultant - What Is He? ... 1
2 The 1968 Presidential Election ... 20
3 Electronic Campaigning ... 64
4 Polls and Political Power ... 113
5 How I Approach a Campaign ... 137
6 Lessons Learned in Losing
The 1966 Election for Governor of Pennsylvania ... 163
7 The Textbook Campaign . . .
And Its Sequel That Sent Us Back to the Drawing Board ... 209
8 The Convention - It's Over Before It Begins ... 237
9 Campaigning Abroad ... 244
10 Changing the Rules of the Game ... 258
11 How to Beat Richard Nixon in 1972 ... 269
Appendix A ... 283
Appendix B ... 286
Appendix C ... 288
Index ... 293