The Elements of Visual Grammar: A Designer's Guide for Writers, Scholars, and Professionals

A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know

The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for con...