Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy.
Being empathetic at work means seeing the situation from another’s perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful.
Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who foster more productivity and loyalty. She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empatheticand innovativeworkplace culture. Finally, she gives you the goods on building your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits.
In this practical playbook for businesses of all types, Maria Ross proves that empathy is not just good for societyit’s great for business, and may transform you at a personal level, too.
|Publisher:||Page Two Books, Inc.|
|Product dimensions:||5.50(w) x 8.50(h) x (d)|
|Age Range:||18 Years|
About the Author
Maria Ross is the founder of Red Slice, a consultancy that advises entrepreneurs, startups, and fast-growth businesses on how to build an irresistible brand story and authentically connect with customers. She is a keynote speaker who regularly speaks to audiences on marketing and building an engaging brand story that drives growth and impact. She is the author of Branding Basics for Small Business and the Juicy Guides ebook series for entrepreneurs.
Maria started her career as a management consultant with Accenture and went on to build marketing and brand strategies for multiple companies, including Discovery Communications, Monster.com, BusinessObjects (now SAP), and many other startups and technology leaders, before starting her own business. As a brand strategist, she has worked with brands such as Microsoft, Dropbox, Alteryx, and GSK, as well as many smaller leaders in niche industries. Maria has been featured in and written for numerous media outlets, including MSNBC, Entrepreneur magazine, Huffington Post, and Forbes.com.
Maria understands the power of empathy at both a brand and personal level: in 2008, six months after launching her business, she suffered a ruptured brain aneurysm that almost killed her. Her humorous and heartfelt memoir about surviving this health crisis, Rebooting My Brain, has received worldwide praise. Maria lives with her husband, young son, and precocious black lab mutt in the San Francisco Bay Area.
Table of Contents
Chapter 1: Empathy Explored
Chapter 2: Why More Businesses Need to Cultivate Empathy Now
Part I: The Empathetic Leader and Individual
Chapter 3: Benefits of an Empathetic Leader
Chapter 4: Habits and Traits of Empathetic Leaders: How to Build and Flex Your Empathy Muscles
Part II: The Empathetic Culture
Chapter 5: Benefits of Empathetic Cultures
Chapter 6: Habits and Traits of Empathetic Culture: How to Build and Sustain an Empathetic Culture
Part III: The Empathetic Brand: How to Cultivate an Empathetic Reputation with Your Customers and Community
Chapter 7: What Makes a Brand Empathetic?
Chapter 8: Benefits of Empathetic Brands
Chapter 9: Habits and Traits of Empathetic Brands
Chapter 10: More Empathy, More Success