The Entrepreneur's Book: The crucial questions that determine success

Though entrepreneurs understand the ‘mechanics’ of running a business (how to) they don’t always understand the ‘fundamentals’, which ultimately decide success or failure. Through his own experiences and conversations with hundreds of successful people, Neil Francis concludes that the route to success is about understanding and answering what he calls the ‘why’ questions.

Each chapter starts with a ‘why’ question and focuses on the fundamentals required for successful and sustainable entrep...