The Environmental Capitalists: Making Billions by Saving the Planet

The new environmental hero is the capitalist, the entrepreneur. Self-confessed "environmental capitalist" Carl Hall argues we need changes on a large scale and the only system that can reliably deliver that is capitalism. A bad conscience or wanting to be "green" will never create scale. People will continue to say they want an environmental solution and then still pick the cheapest good in the super market. We need to turn to self-interest and the invisible hand. Treating environmental que...