The Environmental Capitalists: Making billions by saving the planet

As five billion people turn middle class, the world is entering an unprecedented age of scarcity. We've already seen it in the form of rising prices for raw materials and land. But this is just the beginning; soon our economies will be constrained by shortages in water and other raw materials, not to mention the increasing threat of global warming.

In a remote corner of the earth, a few small nations have been preparing for this resource scarcity. A movement that started in the Nordic region...