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THE eSports REVOLUTION: How Visionary Brands Connect with Gen Z

By LG Jaeger
eBook
$9.99
By LG Jaeger
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The prevalence of online gaming and esports is thriving, with network connectivity and digital natives playing a vital role in the growth of the industry. Gaming popularity and competitive esports now entertain millions of live viewers. Today, the video gaming experience has evolved to become more interactive, more social, and more real-time, making it a billion-dollar industry. This book will enable the reader to understand the aesthetics of the industry, and will explain how visionary bra...

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