The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
Hardcover
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Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion
Industry analysts report that up 70-80% of business growth comes from existing customers.
So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as you do for expansions?
The Expansion Sale provides everything you need to seize ...






















